“Is It Time To Change The Tune?”

by Jeremy Deacon]

Again and again, the headlines scream ‘Tourist Arrivals Plummet’, a national hand wringing then ensues about why, the talk shows are abuzz with everyone’s solutions and the politicians embark on the blame game.

But are we too fixated with arrivals numbers and should we be more focused on how much visitors spend while in Bermuda? Should the focus be on the bottom line [ie profit and loss]?

For the first two quarters of this year, visitor spending has increased even though numbers have been down.

The rest is here: http://bernews.com/2015/08/column-time-change-tune/

One thought on ““Is It Time To Change The Tune?”

Add yours

  1. Shame that we don’t know more about the spending habits of our visitors. Is the $$ spend up, because the “basics” are up in terms of cost, or is it because they are buying more?

    Likewise, does a 7% increase in retail, suggest we are (a) buying more – or that (b) more people are buying – or that (c) the same number are buying but the cost of our products are higher?

    Given the uncertainty of what it means that visitor spending is up, therefore, I would rather see our fixation with visitor numbers continue. In the final analysis, we need more people to come here.

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