In the past I have suggested that in order to get the road safety message through, there must be some shock element to any campaign.
Well, I am not alone in thinking that.
This video (be warned it is quite shocking) has been released in the UK with the full approval of the parents to warn motorists and to plead with them all – bikers and car drivers – to take care.
It is a shocking video that left me with goosebumps all over, but boy is it going to make more careful? Oh, yes.