For 30 years in the media industry I tried extremely hard never to let personal feelings affect stories – it was a rule that I followed religiously in order to maintain objectivity. Well, now I am breaking that rule. As some of you may know I do actually work for a living and run my own PR business. I am currently helping Greenrock publicise Earth Hour on March 29, from 8.30pm to 9.30pm.
On one level Earth Hour encourages people to turn off their lights for 60 minutes – on another level it aims to rally support, and raise awareness, of different environmental and sustainability issues.
In Bermuda, Greenrock has been trying to get across the issue of legacy – what legacy will we leave our children and our children’s children if we do nothing to reduce our reliability on fossil fuels? It has also been trying to get across a money-saving message as well – turn off your lights and beat the Belco bill, has been a recurring theme.
However, Greenrock cannot do it alone. It needs leadership and support – from prominent people in the community and politicians. In July 2011, the then Environment Minister Walter Roban issued something called: ‘The 2011 Bermuda Energy White Paper: A National Energy Transition’.
He held a press conference, saying: “Unpredictable changes in the political climate in other parts of the world have been clearly shown to erratically affect the price and supply of oil – impacting us all directly. The continued economic expansion of emerging nations and their near insatiable requirement for energy also raises issues for small oil dependent jurisdictions like Bermuda. “If we do not act, sooner or later the cost of electricity, gasoline and diesel will exceed what we can afford. We simply must find more cost-effective and secure ways of meeting our energy needs.” He added: “…. climate change, threatens our entire way of life if not addressed. Climate scientists have made it clear that greenhouse gas emissions must peak within the next few years and then decline to less than one tonne per person, on average, by 2050 to avoid dangerous changes to the global climate.”
The issues have not changed and some steps have been taken to help resolve them, although many of the recommendations in the White Paper have not been addressed. I would ask everyone who reads this to attend events at the Washington Mall and City Hall car park and show your support for the creation of a sustainable future for Bermuda.
I ask my fellow bloggers to help publicise the event and I ask leading members of our community to publicly show their support.
There are more details of the Bermuda event here: http://www.royalgazette.com/article/20140311/NEWS/140319937