Is the OBA losing the PR battle?

I recently wrote a piece about what is public relations for my website (coming soon). I realized that at its core, PR is about altering people’s perceptions. It is about reinforcing good perceptions and turning around bad perceptions.
The recent polls in The Royal Gazette show that people’s perception of the OBA Government is not good.
One year after winning the general election, the PLP has a marginal lead over the OBA and Opposition Leader Marc Bean enjoys a ten point lead over the Premier.
Where has it gone wrong for the OBA?
Sure, they are the sitting Government and so people will look to blame them, but one year into it, they should still be faring better in the polls. There should still be a positive hangover from the election victory.
They have had to confront some very contentious issues and have had to make some hard decisions, but they have done some good stuff as well – amendments to the Human Rights act, pledges to abandon conscription, the creation of a much-needed Tourism Authority, pledges on a gaming referendum are coming to fruition, talks about the decriminalization of cannabis…..
There’s been a few hiccups along the way (the disastrous handling of the Lamb Foggo UCC being one) but nothing too drastic, at least that I can remember. And, of course, the economy sucks and that never helps.
But my perception is that the PLP has got the OBA very much on the back foot when it comes to using public and media relations.
I think the PLP forgets that it was in Government for 14 years and most of the problems we are facing now are down to them, but it has successfully persuaded the populace to forget as well.
It has gone very much on the front foot, being quick to get press releases out, hold town hall meetings and it has some clever people making a noise in the House.
The PLP is altering people’s perceptions. It is reinforcing old perceptions about the OBA and changing the perception of those who voted them into Government.
My perception is that the OBA has to up its game, get its messages out, utilize non traditional media more and more.
Otherwise it is going to be a one-term Government.
What do you think? Take the poll:

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