I don’t know who is behind the ‘pink’ campaign, but it is very clever.
If you haven’t noticed, several places have been decorated in pink creations. The roundabout at the swing bridge had about two dozen oversized pink shoes on it, the bus stop by Johnny Barnes was decked out in pink drapes and the walkway at the Washington Mall had pink umbrellas.
The RG has covered it, but it is just a picture caption so it is not on their website and the caption only says the reasons for pinkness are ‘largely mysterious’ (rather like saying almost unique ….)
Well, whoever is behind it has my attention and I cannot wait to find out what it is all about (I did Tweet them as well by the way and they said ‘all will be revealed soon’.)
Also, whoever is behind it needs congratulating: it is an excellent piece of marketing!